Baume and Mercier Invites Everyone to its New Website

Starting with September, Baume and Mercier, the renowned Swiss watchmaking company, welcomes everyone to visit its new Internet site, displaying a great deal of new images placed in the center of its on-line platform. This innovative and informative platform has been developed in seven languages.

Based upon elegance and modernity, the site provides its visitors with unique opportunity to discover new realms of the Baume and Mercier watchmaking on-line and take a virtual voyage through the 177-year history of the brand.

The new Baume and Mercier Web interface has devoted a lot of attention to photo-reporting. Internet surfers will appreciate the technical mastery of the watchmaking company by following a remarkable story that started in the workshops of Les Brenets, the Swiss Jura region, where the Baume family business finds its watchmaking roots. The site also offers a fine perspective into the work that takes place in Design Studio, so the visitor are given an insight into the brand's creative concept.

Baume and Mercier watches have been continuously associated with the brand's celebrity ambassadors, movie stars Kim Basinger and Gary Sinise. The company has proudly put on view the whole watch collection related to the names of the stars. The designers of the site wanted the visitors miss nothing of the distinctive watches, so they provided a rotating animation system equipped with a virtual magnifying glass that allows to see the slightest detail of every timepiece.

But the biggest surprise will probably be produced by a geographical locater that gives the user a chance to home in no time on any sales location in any part of the world, and then print out a map providing details about the best possible way to get there. Moreover, the creators of the site elaborated one more new beneficial feature - the 'Wish List'. With help of the magic list the net surfers will be able to save their favorite Baume and Mercier models.

Baume and Mercier website designers have also used photography as a contemporary form of art accessible to everyone. The new site of the brand highlights its partner photographers, so the site visitors are welcome to get better acquainted with those who usually remain in the background.

The site has been developed in seven languages, including French, English, Spanish, Italian, German, Chinese and Japanese.

Baume and Mercier is going to regularly update its new Internet site with news about novel products and all the latest information related to the activity of the brand.