Famous Chinese Actor and Singer - New Tag Heuer Ambassador

Data: Jul 31, 2007

Tag Heuer, the forth largest luxury watchmaking company, organized a press conference in the Atrium of Beijing Oriental Plaza. During the conference the representatives of the brand announced they have invited Peter Ho to become the new ambassador for Tag Heuer timekeeping creations on China mainland, Hong Kong and Taiwan regions.

The press conference attracted more than 130 Chinese media representatives from all parts of the country who attended the event to witness this notable moment. During the press conference, the General Manager of LVMH Watch and Jewelry China Mr. James Cheng held a welcome speech. Mr. Cheng revealed the details about the Tag Heuer-Peter Ho cooperation. Tag Heuer unveiled the new ad visual of the Chinese celebrity - What are you made of? The event enjoyed great social impact - it was attended by about 500 audience and crowds of Peter Ho's fans.

Peter Ho is found on the list of most loved stars in China. The young celebrity has attained remarkable success in both acting and singing. Peter Ho's optimistic personality wins a lot of hearts due to his positive life attitude that perfectly matches the idea cherished by Tag Heuer - 'Pursuit, Prestige, Performance, Perfection'.

On the press conference, Mr. James Cheng presented the Chinese star a Tag Heuer Carrera Chronograph. Peter Ho with the Tag Heuer watch on his wrist took a catwalk with beautiful models. He presented the brand's 'Fusing Sports with Glamour' spirit. The press conference was highlighted by Peter Ho singing of his new CD album romantically called 'Think about you...'. All the celebrity's fans, reporters and guests were greatly impressed by the sincerity and passion the singer put into his performance.