Zenith Defy Watches - Ever Innovative

Data: Aug 07, 2007

Zenith managed by energetic CEO Thierry Nataf is one of the major players in the luxury watch segment of the market.

In 2006, the company introduced its Defy range of watches, having entered the sports niche of the market. Since then the Defy watch family has been continuously growing, having included calmly designed 'Defy Classic', as well as more rigorous 'Defy Xtreme'. At present day Defy makes up 25 percent of the total Zenith's turnover.

The recently developed Zenith Defy models are characterized by bold spirit. The new Defy Classic and Xtreme watches are based upon the really successful and at the same time striking combination of contrasting materials, including pink gold, titanium, steel, carbon, and rubber. Black and pink gold predominate in this mixture and create a harmonious union. The pink gold has been provided with specific treatment for creating a tight web. It is also featured by the bezel and the links' central elements. The same motif is reflected by the crocodile leather bracelet or natural rubber strap that finely complete the overall image of the timepieces.

Having noticed that women trend to appreciate oversized masculine sporty-styled watches, Zenith has developed for its female customers a range of Defy models. The timepieces are available in a variety of sizes, having yet maintained their sturdy character and a distinctive touch of masculinity.

The new Primero movement has been elaborated to power Zenith Xtreme watches, including the latest Defy Xtreme Stealth. The new generation mechanism has comprised a number of characteristic features:

strengthened incablocs suggested by anti-seismic techniques
bridges crafted in 'zenithium', a patented alloy of the brand, composed of titanium, steel, and nobium
external and internal shock absorbers
'spinning' hands system necessary for 'evacuating' shock waves
carbon beehive shock absorber structure.

The new mechanism is provided with such remarkable reliability to make the timepieces prepared any possibilities one may think of. The Zenith Defy Xtreme Stealth watch is crafted in titanium and white gold. The exclusively developed watch is available in a limited number of just 100 pieces.